Just in time for the Bundesliga restart in 2023, we are delighted to welcome a new and strong partner at our side.
To get the Kickbase managers on the right taste the fast food giant uses a very special approach for the activation and focuses on a humoristic and authentic communication in order to create sustainable awareness for the brand in the Kickbase community. In the busy and time-intensive daily life of a manager, it is good to have a quick and at the same time tasty fast food solution available occasionally.
It was important to us to remind people about us and our delicious products. Therefore, a cooperation with a platform that is perceived by several hundred thousand eyeballs every day and enjoys extraordinary sympathy in this country seemed very attractive to us. We are excited and confident at the same time that we can attract the attention of a large audience by creating a few smiles.
Berkan Güngör - Digital Marketing D-A-CH & NedNordics at Subway.
Subway is making the most out of our premium display ads. Due to the highly creative use of the placements, even the community had something to say: "Best ad placement ever - Chapeau!” Creative player names fit perfectly into the environment of the transfer market and the Kickbase look-and-feel, or famous football quotes adapted to Subway are just a few examples of the creative ideas for the season.
WE ARE REALLY EXCITED ABOUT THE STYLE SUBWAY IS USING ITS DIFFERENT TOUCHPOINTS WITHIN OUR ECOSYSTEM TO BRING OUR MANAGERS CLOSER TO THEIR BRAND AND PRODUCTS. WE ARE REALLY CONFIDENT THAT THIS IS ONLY THE START OF A LONG-TERM COLLABORATION WHICH BRINGS JOY TO SUBWAY AND OUR USERS.
Johannes Feldges - Chief Business Officer at Kickbase.
Subway reaches the largest and most active fantasy football community with over 2 million registered users nationwide within the partnership. Due to various touchpoints across several channels Subway will have a massive stage within the Kickbase community during the second half of the current Bundesliga season. With its own Subway Challenge, the brand becomes a real part of the game and the community can be directly energized with a positive feeling and benefit from rewards and prizes. Further, push- notifications that are played directly to the subscribers' mobile phones and lead them to a promotional Subway action in the Kickbase app. To fully complete the 360-degree communication of the partnership Subway will be promoted with native advertisement formats in our own Podcast “Spieltagssiegerbesieger” and sponsors the Bundesliga Top-11 of every matchday.
About Subway®
As one of the world's largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in more than 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes more than 20,000 dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.
Subway® is a Registered Trademark of Subway IP LLC. © 2022 Subway IP LLC
For media inquiries, please contact: press@subway.com
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